How to Make Your Business More Attractive to Clients - 1230 TWC

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How to Make Your Business More Attractive to Clients

Running a business can be challenging, but there are several ways you can make your company more appealing to potential clients. By focusing on the client experience and presenting your business as warm, inviting and professional, you’ll be more likely to win over new customers. Follow these tips to help make your business shine.

Create a Welcoming Physical Space

Your office space serves as the face of your company, so ensure it makes a great first impression. Keep the reception area tidy and decorate it in your brand colours and style. Have comfortable seating available and make sure any staff who greet clients are friendly and attentive.

Invest in Your Office Environment

Along with your reception, take time to improve the overall look and feel of your workplace. Get office plants to liven up desks and common areas. Research shows that natural elements like plants help reduce stress and improve moods, so they’re sure to make employees and clients feel at ease. And don’t worry about the cost of watering them either! You can compare business water suppliers through The Business Water Shop to save money.

Upgrade Your Technology

Nowadays, clients expect companies to have up-to-date technology they can use when visiting an office. Make sure you have fast, reliable internet and equip meeting rooms with audiovisual equipment like TVs, projectors, and video conferencing tools. Supply plug sockets and USB charging ports so clients can easily charge their devices. These conveniences show you’re tech-savvy and client-focused.

Promote Your Brand Identity

Having a strong brand helps your business create instant recognition and appear polished and professional. Come up with a logo, tagline and style guide that represent your company’s mission, values and personality. Make sure your branding is highly visible – feature it on your website, business cards, signage, uniforms, social media, promotional materials and more. A consistent brand identity makes your business look cohesive.

Provide Exceptional Service

At the end of the day, how you treat your clients is what will encourage repeat business and referrals. Make customer service a priority by training staff on polite, attentive service skills. Be available to promptly respond to client enquiries and requests. Go above and beyond by surprising and delighting customers whenever possible, such as including small gifts or perks. Providing an outstanding client experience helps you stand out.

Invest in Your Employees

Don’t overlook the importance of your team when improving your client-facing image. Happy, engaged employees project positivity and are more likely to give great service. Offer benefits, bonuses and perks to boost satisfaction. Encourage bonding through team events. Provide professional development opportunities. Making your company an enjoyable place to work keeps staff motivated to impress clients.

Get Involved in the Community

Being an active member of your local community builds goodwill that can make your business more appealing. Sponsor local teams, donate to area charities, volunteer at community events and work with civic organisations. Supporting the place where you and your clients live and work demonstrates you care and want to give back. It’s an easy way to enhance your reputation.

Focusing on client needs is crucial for companies wanting to attract new business and impress customers. By improving your physical space, operations, branding, service and more, you can position your business as one that puts clients first.


 AUTHOR: Isabella Goode



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About the Author Jackie Groundsell

Jackie Groundsell -The Connector, owner of 1230 The Women’s Company (TWC) is also known as the queen of women's business networking meetings and events. As a businesswoman herself for the past 25 + years, she’s been there, done that and got the T-shirt! She’s an approachable recognised business Expert, Mentor, IT Trainer and has e supported thousands of small business owners through her events and lunch-time meetings Jackie is also a weekly Radio presenter, reaching and supporting even further into the business world. ... and would love to hear from you.

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