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- Are You In a Relationship—With Your Network?
Are You In a Relationship—With Your Network?
Build Strong, Heart-Centred Connections That Fuel Your Business ?
Feeling like your networking strategy is more hold-on-a-second than hello!? You’re not alone. Many women describe networking as awkward, tense or shallow—but what if it was the opposite—fun, purposeful, and transformational?
we believe the right kind of relationship-first networking is the key to unlocking growth, influence and real business success. Here’s how to move from random contacts to purposeful relationships—all while being yourself.
Why “Relationship-First” Networking?
- Connection meets commerce: When your network is built on shared values and trust, money follows more naturally.
- Emotional resilience: Being part of a supportive circle lowers stress and increases confidence.
- Credibility & clarity: You become easy to refer and difficult to forget when you’re genuine and visible.
- Essential Elements of Relationship Networking
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Be Intentional – Know Your Why
Define your goal (eg “I want five new collaborations in the next three months”). Align every interaction—online or face-to-face—around bringing value first.
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Quality Over Quantity
Invest in a small circle of meaningful connections, , rather than chasing every card-swap opportunity.
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Nurture Consistently
Networking isn’t one-off. Make a habit of a quick check-in, sharing helpful content or inviting someone to an event. Simple, consistent gestures build trust over time.
5 Doable Tips to Deepen Your Network
Tip What It Does
Learn & Use Names Shows respect and helps build rapport
Show Up Authentically When people feel they’re talking to you, not a mask, bonds form
Follow Up A message after a meet-up can change a “nice to meet you” into a real connection
Offer Value First Introduce connections, share tips, or recommend a resource—no ask needed
Create Connection Rituals Invite someone to a small-group coffee, Zoom-catch up, or even Networking Bingo
Bonus: Women-Only Circles = Safe Launchpad
All-women groups (like 1230 TWC!) give you a confidential and courageous space to grow. You’ll find peers who get it—pressures, life stages, aspirations—and who will champion you along the way
entrepreneur.com.
Your Next Move
Reflect: Do you see networking as a chore or a conversation of meaning?
Commit: Choose one of today’s tips—name recall, genuine follow-up, or scheduled check-in—and do it this week.
Join us: Get a taste of connection-first networking at our next 1230 TWC event .
Join the conversation
How do you prefer to connect—one-to-one chats, group calls, Networking Bingo, or something else? Share your fav way to build real relationships.
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About the Author Jackie Groundsell
Jackie Groundsell -The Connector, owner of 1230 The Women’s Company (TWC) is also known as the queen of women's business networking meetings and events. As a businesswoman herself for the past 25 + years, she’s been there, done that and got the T-shirt! She’s an approachable recognised business Expert, Mentor, IT Trainer and has e supported thousands of small business owners through her events and lunch-time meetings Jackie is also a weekly Radio presenter, reaching and supporting even further into the business world. ... and would love to hear from you.