The success of an exhibition is determined by several factors aside from the product or services being displayed. Exhibitors all over the world no doubt have one thing in common, and that is having a perfect and successful exhibition at the end of the day.
When it comes to the success of a display show, the exhibition stand design plays an important role. The exhibition stand layout is often repeatedly overlooked; however, a well-designed layout invites customers to explore your display.
A poorly designed one does the opposite, so a bespoke exhibition stand layout is a must to avoid turning potential customers away from your booth. Here is a list of suggestions for improving your exhibition stand for your next show.
What do you want your visitors to see? This should be the backbone of your planning for the exhibition. Your stand should be used effectively to display your brand. The stand layout, theme, colour, and text should complement the brand. A clear brand strategy will help you organise your display and make it easy for attendees to identify your booth.
Offer Something Distinctive
Another way to enhance Your exhibition stand for your show is to intensify the value of your stand. This means giving your target audience something different from what your competitors have. Your stand should be different and eye-catching, and a branded uniform can help.
Wearing a branded uniform projects professionalism and makes your stand and team easy to locate. You could also offer gift bags, giveaways, a coffee cart, or invite a reputable guest speaker to your stand.
Your stand designer also plays a huge role in ensuring that your stand is unique. A professional exhibition stand design isn’t generic or simple. You want your stand to be unique, so you should go for only the best.
Interactive elements are an excellent way to engage your audience. Now, this doesn’t require much. Simply adding a product demonstration where your attendees can view and ask questions or a competition where your visitors get to win certain prizes will do.
Lightning attracts, so you are bound to attract visitors when used correctly at your exhibition stand. Proper lighting can make a lot of difference in your exhibition stand design, so it is worth taking advantage of.
As bright lighting enhances your stand and attracts visitors, while dim or poor lighting deters visitors. Backlighting is one of the current trends for expo stands. This technique involves placing lights behind a fabric panel, signage, or frames to light them up.
Technology, when used correctly, can be an intriguing element in your stand. There are several eye-catching technologies you can use to enhance your stand, like adding a video wall where the company’s stories and other engaging videos are displayed. You can also use virtual reality or augmented reality to engage your audience and enhance your exhibition stand.
Like the products or services on display, your exhibition stand speaks to your target audience. As you can see, it’s not just a wooden structure. Hopefully, you now understand how to improve your exhibition stand in just a few simple steps. Setting up your stand for your next expo would be less tiresome and more unique with these tips.
AUTHOR: Isabella Goode
Jackie Groundsell is known as the queen of women's business networking lunches - the Connector. She supports thousands of small business owners through her events and lunch-time meetings