There’s no getting away from the fact that face-2-face networking is an essential part of any business’s marketing strategy – businesses ignore that fact at your peril!
I suspect that Thomas Power’s recent statement “You should not have to look for work if you are well connected” was set to cause discussion. So let’s see.
As to large networks…. 2 things here. Firstly, time and effort generate a large worthwhile network. How do you define “worthwhile”? Well, that’s the thing… In making contacts through networking you’re reaching out to a far greater network than the person you are talking to. Who do they know? And who do those contacts know? and so on. So you never really know who is “worthwhile”. Or do you feel that you do? Let me know.
Secondly, are we talking about meeting large groups of people at say a conference or exhibition? My experience is that all “events” are worthwhile. It’s what you do with the contacts you make after the event which are important. I just love being able to put businesses with synergy together.
I deviate! In answer to Thomas’s statement “You should not have to look for work if you are well connected”. Is he implying that we just wait for our contacts to knock on our door? If so, then I would suggest that this is foolhardy.
All things worthwhile take effort, not least our businesses. BUT if we are well connected with good networks ie contacts, then we have some tools to work with and we can continue to make the effort, maintain our contacts, arrange meetings to get work, grow our businesses.
What does anyone else think?
Jackie Groundsell – co-founder of 1230 The Women’s Company
t: +44 (0)20 8650 8015
m: 07930 756012
Posted by Jackie Groundsell on 29/10/2009 01:18:48
Jackie Groundsell is known as the queen of women's business networking lunches - the Connector. She supports thousands of small business owners through her events and lunch-time meetings