Is Twitter a Driver or Receiver Stream? - 1230 TWC

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Is Twitter a Driver or Receiver Stream?

People can be forgiven to push one activity into lots of different channels eg Facebook and Linkedin to name two. After all, it’s only for a very few that marketing is a full time occupation.

But, is Twitter the driver for all applications?

I say No. For the simple reason that Twitter has its own vocabulary and, even though there are millions of users, not everyone will be familiar with it. You could be reducing your impact by continuing to use it. To quote Lee Iocacca, “Talk to people in their own language. If you do it well, they’ll say, ‘God, he said exactly what I was thinking. And when they begin to respect you, they’ll follow you to the death.”

And this is really what you want from your social media activity. You want a loyal tribe; a tribe that consumes your products and services. You certainly don’t want to be expending effort on creating tribes on the different platforms to find that people hide you because of your constant twittering.

If Twitter is a receiver stream, what are the driver streams?

And, these are ever changing and certainly will change in how people rank their usefulness to them. For all the sites where you are able to create material whether that’s a status update, a blog post, new video or podcast, these are the driver streams. And, it is from these streams that you turn on the link to Twitter but not in reverse!

The upshot is that people will be consuming your material in an ‘original’ form and in a way they understand.

You are then able to decide how much more you want to do on Twitter in terms of original postings. But then it’s the community aspect to participate in and that doesn’t need to be broadcast around the internet. As Lee Iococca says, “and, when they begin to respect you, they’ll follow you to death”

Let me know whether this struck a chord with you. Do you have your twitter posts streaming into lots of different sites? How has that worked for you?

Posted by on 13/04/2010 08:35:28

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About the Author Jackie Groundsell

Jackie Groundsell is known as the queen of women's business networking lunches - the Connector. She supports thousands of small business owners through her events and lunch-time meetings

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