Starting a small business is a challenge in itself, but growth in a crowded market can often prove a daunting task for owners. Here are some tips to help your small company take off.
Branding is not just graphic design and marketing (although these are important parts of branding). A good brand will provide a framework for all of your businesses’ operations. Your brand should reflect the company’s ethos and should inspire loyalty and an emotive response among your customers.
The important thing about your brand is that it showcases the identity of your business, making it instantly recognisable. Consistently applying branding across your company, from your website to your customer service and product design, is essential for creating a coherent brand. For example, even small steps like custom packaging labels (like those offered by RGS Labels) can make a big difference when promoting your brand.
Customer and client relations is one of the few areas in which a small company can truly excel compared to its bigger competitors. Suppose you have a smaller customer base than others operating in your niche. In that case, you can afford to dedicate more time to individual clients, ultimately improving their experience and increasing the likelihood they will continue using your business.
Customer service can be a make or break issue for businesses. Around 75% of customers say that they judge a company as a whole based on customer services. For a bigger company, it is easier to cut corners in this department as they will continue to do business regardless. However, every customer is vital for the success of most small businesses, so you should pay great attention to their experience to improve satisfaction.
For many small businesses, growth is a process of trial and error. You will undoubtedly make mistakes while running your company. While this can be disappointing, it is generally an excellent opportunity to learn and improve.
An excellent way to figure out where your business is performing well and where it might be falling short is to encourage reviews and customer feedback. Whether it is positive or negative, responding to feedback is an essential part of improving and growing.
You could incentivise clients to leave reviews by offering discounts or other rewards. There is another upside to getting reviews. If your business is highly reviewed on platforms like Facebook or Google reviews, it will also inspire confidence among new customers, contributing to growth.
Overall, growing a small business can be a long and arduous task. The key to standing out from the crowd is focusing on what your business can do well, which sets you apart from your competitors. Creating a consistent and personal experience for customers, from your branding to communications with clients, is essential for small businesses. This will ultimately contribute to organic growth from referrals by happy customers, which is ultimately one of the best forms of publicity.
Author: Isabella Goode
Jackie Groundsell is known as the queen of women's business networking lunches - the Connector. She supports thousands of small business owners through her events and lunch-time meetings