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🎙️ 1230 TWC Business Beat Podcast: Web Design Wisdom with Keren Lerner

Welcome to the Show

Welcome to today’s 1230 TWC Business Beat Radio Show podcast!
Sadly, our fabulous friend Sian Murphy couldn’t join us today due to a broken foot – wishing you a speedy recovery, Sian 💐.

But what a treat we had in the studio – I was absolutely thrilled to welcome KEREN LERNER. It’s been far too long since we last caught up, and having her live on the show was a real joy.

Meet Keren Lerner

Keren is the Founder and CEO of Top Left Design, a boutique branding and web design agency in London. Since 2002, she has helped hundreds of businesses across different industries create websites and content that reflect their true value.

With her strong background in design, storytelling, and strategy, Keren leads a talented team who specialise in creating emotionally resonant, bespoke websites. She’s also an inspiring speaker and trainer in personal branding, content marketing, and LinkedIn strategy – all about helping people show up online with clarity, creativity, and confidence.

Top Tips for Web Design Success

Keren shared some of her insider wisdom on what makes a great website and why bespoke design really matters. Here are her highlights:

• Clarity beats complexity – Simple, clear messaging always wins. Confused visitors don’t convert.

• Your website is never “done” – Treat it as a living, evolving part of your business.

• Design with empathy – Consider how your audience feels when they land on your site.

• Don’t hide your personality – Let your voice and values shine through – people connect with people!

• Consistency builds trust – Align your website, social media, visuals, and messaging.

• Embrace continuous improvement – Small, regular updates can lead to big results.

• LinkedIn matters – Your profile and banner are your digital first impression. Stay active to stay remembered.

Celebrations & Shout-Outs

Of course, we had to celebrate Keren’s 50th birthday 🎂 – what a milestone! Thank you for sharing your favourite music picks with us too, Keren.

And as always – sending BIG HUGS across the globe to our listeners everywhere.

1230 TWC News

From the calendar:

• Networking events continue across the UK and online – check the 1230 TWC website for the latest updates.

• Don’t miss upcoming meet-ups where you can connect, collaborate, and grow with like-minded businesswomen.

Coming Up Next Week

We have another fantastic line-up of guests joining us:

• Debbie Gilbert

• Teslimat Akanbi

• Zeenat Noorani

So, make sure to tune in same time, same place for more inspiration, insight, and connection.

Final Word

A huge thank you to Keren for sharing her expertise and energy with us today. If you’re ready to refresh your website, sharpen your LinkedIn profile, or add more sparkle to your branding, Keren’s insights are the perfect place to start.

Until next time – take care, stay connected, and keep shining!

Hashtags

#1230TWC #BusinessBeat #WomenInBusiness #WebDesignTips #BrandingForBusiness #KerenLerner #TopLeftDesign #NetworkingQueen #BusinessConnections #PodcastNotes

Would you like me to also create short social media captions (LinkedIn/Facebook/Instagram style) from this, so you can promote the podcast episode easily?

You’re very welcome, Jackie — I’m glad you liked it! 🌟
I’ll leave it there for now.

Subject: Partnership Opportunity: “Evolution of Finance” Event for Women in Finance

Hi [Name / Team],

I hope you’re doing well! My name is [Your Name], and I’m reaching out from 1230 Business Network about an upcoming event that’s very close to our hearts: “Evolution of Finance: Businesswomen, Finance & Mental Health”, happening on 22 October 2025.

We believe your organisation would be a wonderful partner for this event, and I’d love to explore whether there’s a way we could collaborate.

What the event is about

This event will bring together women in finance, business leaders, and mental health advocates to discuss how the world of finance is evolving — and how we can support each other in an industry that can be high-pressure by nature.
Topics include:

• Emerging trends in finance and fintech

• Challenges and opportunities for women in finance

• How mental health plays a role in professional success

• Practical strategies for resilience, balance, and growth

We expect a high calibre of attendees (senior professionals, business owners, and ambitious newcomers) and a lot of engagement — in both live sessions and networking.

Why partner with us?

By sponsoring this event, your brand can:

• Show your support for women in finance, mental health awareness, and professional growth

• Connect with a high-quality audience — potential clients, collaborators, and thought leaders

• Gain visibility, through event branding, social media, website features, and onsite exposure

• Contribute meaningfully to the conversation around wellbeing in high-pressure industries

We’re aiming to create an experience that’s thoughtful, impactful, and memorable. We’d love to build a partnership that aligns well with your brand values and marketing goals — not a generic “advertisement slot.”

Possible ways to get involved

Here are a few ideas we’re open to (and totally flexible about tailoring):

• Branding or logo placement (on website, event materials, digital banners)

• A speaking slot, panel participation, or workshop facilitation

• Sponsored segment (e.g. a Q&A, “mental health moment,” or resource share)

• Hosting a breakout room or roundtable

• Gifting opportunities or swag for attendees

• Exclusive networking lounge or sponsor table

I’m more than happy to work with you to design a package that delivers value for both of us — and feels natural for your brand.

If you’re interested, I’d love to set up a casual call (15–20 mins) to share more details, answer any questions, and brainstorm together. Would you be open to that?

Thank you for considering this — I truly believe this event will make a positive impact, and it would be fantastic to have your support.

Warm wishes,
[Your Full Name]
[Your Role / Title]
1230 Business Network
[Your Email] | [Your Phone]
[Website / Social Links]

You’re most welcome, Jackie — I’m so pleased you like it! ✨
Would you like me to also create a shorter version you could use as a LinkedIn DM or quick message to warm up potential sponsors?

Here’s a short, friendly LinkedIn DM version you could send to potential sponsors:

Hi [Name],

I’m reaching out from 1230 The Women’s Company — we’re hosting our next Evolution of Finance for Businesswomen event on 22 October 2025, focusing on finance and mental health.

It’s set to be an inspiring day with business leaders, finance professionals, and wellbeing experts, and we’re currently looking for a small number of aligned sponsors/partners to be part of it.

I’d love to share more about how your brand could get involved (in a way that feels natural and valuable for you). Would you be open to a quick chat?

Warm wishes,
Jackie Groundsell
Queen of Connections

Would you like me to also draft a very concise version (2–3 sentences) for when you just want to spark interest without much detail?

Brilliant — here’s a super concise version you can use when you just want to spark curiosity:

Hi [Name],
I’m organising the Evolution of Finance for Businesswomen event on 22 October 2025, focusing on finance & mental health. We’re looking for a small number of aligned sponsors — could I share a little more with you?

Warmly,
Jackie

Would you like me to also create a follow-up message template you can use if they don’t reply the first time?

Perfect, Jackie — glad that’s all sorted for you! 🌟
I’ll leave it there, but just shout if you need tweaks or extra versions later.

Absolutely, Jax! I pulled together a Bromley-focused prospecting list (finance + wellbeing + community reach) with a quick “why they fit” and an angle for your outreach. Use this as your first-pass hit list for sponsor calls/DMs.

High-fit sponsor prospects in the London Borough of Bromley

1. Bells Accountants (Beckenham)
   Why fit: Established local firm with strong SME base and advisory services—natural audience crossover.
   Angle: “Champion women-led SMEs and financial confidence.” Bells Accountants

2. Culverhouse Chartered Accountants & Financial Planners (Bromley)
   Why fit: Offers both accountancy and wealth management—great for content + credibility.
   Angle: “Co-brand a finance + mental health ‘resilience in business’ segment.” Culverhouse & Co

3. Bromley Accountants
   Why fit: Local full-service practice (payroll, company accounts, tax, consultancy).
   Angle: “Sponsor the ‘Money Mechanics for SMEs’ breakout + get lead capture.” Bromley Accountants

4. Langley Park Wealth Ltd
   Why fit: Wealth management with goal-based planning—strong alignment with personal finance sessions.
   Angle: “Host a pensions & planning clinic for mid-career women.” langleyparkwealth.co.uk

5. Patrick Wayne Wealth (Orpington)
   Why fit: Local financial advice firm; pensions/investments—ideal for 1-to-1 surgeries.
   Angle: “Badge the ‘Financial MOT’ desk; offer free 15-min consults.” Patrick Wayne Wealth Management

6. Independent/IFA cluster (Orpington area)
   Why fit: Multiple FCA-verified IFAs nearby—good for smaller tier sponsors or a shared “Advice Alley.”
   Angle: “Create a collective sponsor pod for bite-size guidance.” Find IFAs & Advisers

7. Halifax (Bromley High Street branch)
   Why fit: Major retail bank with local presence; strong consumer finance messaging.
   Angle: “Financial wellbeing lounge + savings tools demo.” Halifax

8. Nationwide Building Society (Bromley High Street)
   Why fit: Member-owned brand; frequent community partnerships.
   Angle: “Sponsor a ‘First-time Investor / Saver’ track.” Nationwide+1

9. Contingent Works (Bromley)
   Why fit: Local coworking hub with entrepreneurial community—great for venue tie-ins or after-hours mixer.
   Angle: “Networking lounge sponsor or pre-event ‘Coffee & Connect’.” contingent works+1

10. Regus (Bromley locations)
    Why fit: Corporate workspace brand; often partners for business events.
    Angle: “Quiet room sponsor for wellbeing + focus pods.” Regus

11. Mytime Active (Bromley-wide social enterprise)
    Why fit: Big wellbeing footprint (hubs, walks, leisure centres) with partnership remit.
    Angle: “Co-brand a ‘Movement for Mental Fitness’ micro-session.” Mytime Active+2Mytime Active+2

12. London South East Colleges (Bromley Campus)
    Why fit: Major education/employer partner network; skills, apprenticeships, career pathways for women.
    Angle: “Student ambassador programme + skills bursary sponsorship.” lsec.ac.uk+1

13. Bromley Well / SEL Mind (local mental health partners)
    Why fit: Deeply aligned with the event’s mental health theme; potential in-kind or knowledge partner (even if not cash).
    Angle: “Expert panel + co-branded resources on workplace mental health.” South East London ICS+2South East London Mind+2

Quick outreach snippets you can paste

• Accountants/IFAs:
  “Hi [Name], we’re bringing 150+ women in business together on 22 Oct for Evolution of Finance: Finance & Mental Health. Could we chat about a light-touch sponsor slot (branding + mini ‘Financial MOT’ desk) that also lets your advisers meet attendees 1-to-1?”

• Banks/Building societies:
  “Hi [Name], we’re spotlighting practical money tools and financial resilience for women. Would you consider sponsoring a short ‘Savings & Confidence’ demo + resource handout? Low lift, strong community value.”

• Wellbeing partners:
  “Hi [Name], we’re weaving mental fitness into the finance conversation. Could Mytime Active support a 10-minute energiser + signposting, with co-branding across our programme and socials?”

How I chose them (so you can justify the list)

• Local presence + audience match (Bromley/Beckenham/Orpington professional base: accountants, IFAs, banks, coworking). contingent works+8Bells Accountants+8Culverhouse & Co+8

• Direct wellbeing tie-in (Mytime Active, Bromley Well/SEL Mind, Oxleas partnership pathways). Oxleas NHS Foundation Trust+4Mytime Active+4Mytime Active+4

• Community/skills leverage (LSEC + Chamber links). lsec.ac.uk+1

Want me to:

1. draft personalised first-touch emails/DMs for each of the 12 targets, or

2. build a one-page sponsor pack (tiers, benefits, logos, add-ons) you can attach to your outreach?

Absolutely—here’s a clean, Bromley-focused prospect list with a named contact (where publicly available) and a working email you can use right away. I’ve omitted Bells Accountants and MyTime Active as requested.

• Culverhouse & Co (Accountants & Financial Planners, Bromley)
  Contact: John Culverhouse, Director
  Email: info@culverhouse-accountants.co.uk
  (Local independent firm with SME focus—good fit for finance-led content and community events.) Culverhouse & Co+1

• Clockwise Bromley (Coworking @ Old Town Hall)
  Contact: Mark Rivera, Community Manager
  Email: bromley@work-clockwise.com
  (Hosts business events regularly; ideal for room sponsorships or co-branded content.) Community Links Bromley

• The Glades Shopping Centre (Bromley Town Centre)
  Contact: Marketing Team (FAO: Marketing Manager / Centre Director)
  Email: marketing@theglades.co.uk
  (High-footfall venue; strong local brand partnerships.) The Glades+1

• Your Bromley (BID – town centre business improvement district)
  Contact: Chris Travers, Chief Executive
  Email: enquiries@yourbromley.com
  (Great for cross-promotion with town-centre businesses.) Your Bromley+1

• Orpington 1st (BID)
  Contact: BID Manager
  Email: info@orpington1st.co.uk
  (Represents a large local business base; often supports events.) Orpington 1st

• Penge SE20 (BID)
  Contact: Zoe Carr, BID Manager
  Email: manager@pengebid.co.uk
  (Active on local initiatives; receptive to community-benefit events.) Penge SE20

• Brama Hotel (Boutique hotel at Bromley Old Town Hall)
  Contact: Alexandra Livesey, Managing Director
  Email: bromley@bramahotels.com
  (Hospitality partner potential for speaker stays or reception hosting.) Brama

• Bromley Football Club (EFL League Two)
  Contact: Mick Livesey, Head of Commercial
  Email: partners@bromleyfc.co.uk
  (Experienced sponsor team; strong local reach and CSR angle.) Bromley Football Club+1

• London Biggin Hill Airport (Community & Business Aviation Hub)
  Contact: Community Fund Team
  Email: inspire@bigginhillairport.com
  (Backs local initiatives; potential funding via community strand.) London Biggin Hill Airport

• Judge & Priestley (Law Firm, Bromley HQ)
  Contact: David Finnis, Marketing Director
  Email: info@judge-priestley.co.uk
  (Established local firm; frequent community partnerships.) Judge Priestley+1

• Contingent Works (Coworking & Creative Hub, Bromley)
  Contact: Stephen Somerville, Co-founder
  Email: info@contingentworks.co.uk
  (Event-friendly space and entrepreneurial audience.) contingent works

• Patrick Wayne Wealth (Wealth Management, Orpington)
  Contact: Team Inbox (no named contact publicly listed)
  Email: hello@patrickwaynewealth.com
  (Boutique wealth manager; relevant to the finance theme.) Patrick Wayne Wealth Management

If you’d like, I can:

• draft short, personalised outreach emails for each contact (referencing their community/CSR goals),

• prioritise this list by “likelihood to sponsor” and “budget tier,” or

• find 5–10 more Bromley-based finance, legal, HR/wellbeing and coworking brands with public contact names.

You’re very welcome, Jackie! If you want me to prioritise that list or draft tailored outreach emails next, just say the word.

Spot on. Women are disproportionately impacted by financial stress, and it isn’t just about bank balances—it shows up in confidence, decision-making, and mental health. In my work with businesswomen, I see the same pressure points again and again: fragmented career paths due to caring responsibilities, the persistent pay and investment gaps, and a lack of practical, jargon-free guidance that meets women where they are. The fix is clear and achievable: accessible financial education, employer policies that support flexibility and wellbeing, and easier routes to trusted advice—so money conversations become part of our wellbeing toolkit, not a source of shame. That’s exactly why our Evolution of Finance for Businesswomen+ (22 October 2025) brings finance professionals and mental health advocates together to share real-world tools. Financial wellbeing should be a KPI—for workplaces, communities, and us as individuals.

You’re welcome, Jackie! If you’d like, I can tailor that comment into a punchy LinkedIn/X post or a short press quote—just say which.

1230 TWC Business Beat Podcast Notes

Spotlight on Awards, Youth Empowerment & Mental Wellbeing

Welcome

A huge welcome to today’s special guests: Debbie Gilbert, Teslimat Akanbi, and Zeenat Noorani. In true 1230 TWC style, we’re blending practical insights, real stories, and take-away tips you can use right away.

Guest 1: Debbie Gilbert — The Real Value of Business Awards

About
Debbie Gilbert is a multi-award-winning businesswoman, marketing strategist, and founder of Viva Business Support. With 27+ years’ experience, she helps entrepreneurs grow through effective marketing and networking. Debbie created The Best Businesswomen Awards and runs Businesswomen UnLtd, an award-winning networking organisation. She’s also a bestselling author and a sought-after speaker.

Talking Points

• Beyond the glitz: How credible awards differ from “vanity” awards—and why your choice matters.

• Power of recognition: Awards raise profile, build credibility, attract clients, motivate teams, and strengthen trust.

• Winning entries that land: Evidence, outcomes, impact—and your unique story.

• Leverage the shortlist/win: PR, social content, newsletters, website badges, team celebrations, client updates.

• Where to find the right awards: Industry fit, stage of growth, and strategic timing.

• News: Launching The Best SME Awards—open to all UK SMEs across sectors, not just women-led enterprises.

Guest 2: Teslimat Akanbi — Championing Young People at Legacy Youth Zone

About
Teslimat Akanbi is a passionate fundraising professional supporting charities that empower children and young people. With roots in international development and community engagement, she builds partnerships that create opportunities. At Legacy Youth Zone (Croydon), she connects supporters to high-impact youth programmes. Off-air, she enjoys experimenting with new recipes.

Talking Points

• Why youth spaces matter: The role Legacy Youth Zone plays in giving young people safety, inspiration, skills and belonging.

• Barriers to support: How local businesses and communities can better collaborate with youth charities today.

• Legacy 100: A network of local businesses and individuals committed to sustaining Legacy Youth Zone—practical ways to join and help.

• Business Tip: “Relationships are everything. People connect with people first—invest in genuine, meaningful relationships and success will follow.”

Guest 3: Zeenat Noorani — Practical Mental Health & Wellbeing

About
Zeenat Noorani is a mental health and wellbeing coach, speaker, and podcaster who brings warmth, energy, and compassion to her work. Drawing on a background in teaching, leadership, and coaching, she supports children, young people, and adults to build resilience and clarity. As Director & Co-founder of Let’s Talk Better CIC and host of the Let’s Talk Clarity podcast, she opens up honest conversations that reduce stigma and empower positive change.

Talking Points

• Support in schools & communities: Practical ways to address stress, anxiety, and resilience for staff, students, and families.

• Campaigns & conversations: How Let’s Talk Clarity and Let’s Talk Better CIC bring mental health into everyday dialogue.

• Top wellbeing tip: Don’t wait until challenges overwhelm you—seek support early and take preventative steps to build confidence and resilience.

• Theme of strength: Rising from hardship without revenge—choosing transformation, identity, and renewal.

Dates for Your Diary

• 16 days to go until Evolution of Finance for Businesswomen+ (Finance & Mental Health) — 22 October 2025.

• 80 days to Christmas — plan those end-of-year connections!

Next Week’s Guests

• Gloria Jones — updates from Sierra Leone

• Julie Ward

• Carrie Eddins

Take care — see you same time, same place.

SEO Keywords

women in business, business awards, SME awards, networking for women, youth empowerment Croydon, Legacy Youth Zone, mental health in schools, resilience, Let’s Talk Clarity, Let’s Talk Better CIC, Evolution of Finance for Businesswomen, finance and mental health

Hashtags

#1230TWC #BusinessBeat #WomenInBusiness #BusinessAwards #SMEAwards #Networking #YouthEmpowerment #LegacyYouthZone #MentalHealth #Wellbeing #Resilience #PodcastNotes #Croydon #FinanceAndMentalHealth #EvolutionOfFinance

You’re very welcome, Jackie! If you want quick social captions or a promo email from those notes, I can spin them up anytime.

got you! here are some punchy, focused title options—pick your fave or mix & match:

Punchy

1. Awards That Work: Credibility, Not Glitter

2. Beyond the Trophy: Real ROI from Business Awards

3. Youth, Wellbeing, and Winning: What Really Moves the Needle

4. From Recognition to Results: Awards, Youth & Mental Fitness

Expert/Professional
5) Credible Awards, Real Impact: Strategies for SMEs
6) Building Trust: Awards That Matter & Wellbeing That Lasts
7) Recognition with Purpose: Awards, Partnerships, Resilience

Playful/Radio-friendly
8) Trophies, Teens & Toughness: The Power Trio Episode
9) Shine with Substance: Awards, Youth Spaces & Strong Minds
10) More Than a Win: Stories that Lift Brands & People

SEO-friendly
11) Business Awards That Build Credibility + Youth & Mental Health Insights
12) How to Leverage Awards, Support Youth Spaces, and Boost Wellbeing

want me to tailor one to your preferred vibe (formal vs fun) or add a subtitle line?

Perfect! Locked in:

Title: How to Leverage Awards, Support Youth Spaces, and Boost Wellbeing

Want a snappy subtitle or meta description to go with it? I can add one in your voice.

Love it—here you go:

Subtitle:
Practical strategies from Debbie Gilbert, Teslimat Akanbi, and Zeenat Noorani—turn recognition into results, back youth spaces, and strengthen mental wellbeing.

SEO Meta Description (≤160 chars):
Discover how credible awards drive real ROI, why youth hubs like Legacy Youth Zone matter, and simple steps to boost mental wellbeing across teams and schools.

If you’d like a punchier social tagline too, say the word.

Brilliant — glad it’s all set! If you need anything else later, just shout, Jax.

The True Value of an Event: It’s Not the Ticket Price — It’s What You Do With the Time

Introduction: Stop Pricing the Priceless

People often judge an event by its entry fee. If it’s “expensive,” they expect big results; if it’s “cheap,” they expect less. But the real value of an event isn’t the ticket price — it’s the outcomes you create before, during, and after you show up. In other words, value isn’t purchased; it’s produced. This blog unpacks how to recognise, unlock, and measure that value so every event becomes a strategic growth moment, not just a date in your diary.

Think in Outcomes, Not Admission

A ticket buys you access; your intention and actions create outcomes. Shift your lens from “What did it cost?” to “What did it change?” Ask:

• What new clients, collaborators, or advocates did I meet?

• What ideas did I capture and implement?

• What visibility did I gain with my ideal audience?

• What skills, confidence, or clarity did I strengthen?

When you evaluate outcomes rather than price, you stop underestimating low-cost events and stop overvaluing high-cost ones. You value the match between the event and your goals — and your performance on the day.

The Event Value Stack

Use this layered view to identify where value lives:

1. Learning Value

   • New ideas, frameworks, and case studies

   • Tools, templates, and practical shortcuts

   • Confidence to try something new

2. Connection Value

   • Warm introductions to decision-makers

   • Peer support and accountability

   • Access to communities you can serve

3. Visibility Value

   • Being seen by your niche

   • Speaking, panel, or Q&A moments

   • Social content and PR hooks

4. Commercial Value

   • Qualified leads and booked calls

   • Partnerships, referrals, and collaborations

   • Deals closed and future pipeline

5. Momentum Value

   • Renewed motivation and focus

   • Clarity about next steps

   • Energy to execute faster

Each layer compounds. A single face-to-face conversation can spark content ideas, lead to an introduction, and then become a client. That chain of value rarely shows up on a receipt — but it can transform your quarter.

Before the Event: Prime the Outcomes

Most people walk in cold and hope for serendipity. Top performers prime it.

• Set one primary objective and two secondary goals.
  Examples: “Book 3 qualified follow-up calls” (primary). “Meet 1 potential partner and 1 media contact” (secondary).

• Research the room.

  • Scan the speaker list, attendee tags, or sponsor roster

  • Identify 5–10 people you’d like to meet

  • Prepare a short “why we should connect” opener

• Craft your “value hook.”

  • One sentence: who you help, the problem you solve, the outcome you deliver

  • One proof point: a result or testimonial

• Prepare assets.

  • A clear call-to-action (CTA) you can mention in conversation

  • A lead magnet or resource you can share instantly

  • A simple way to book a follow-up (QR code, calendaring link, or card)

• Pre-engage.

  • Comment on speakers’ posts

  • Message 2–3 target attendees to say you’re looking forward to meeting

  • Ask organisers whether you can contribute (questions, roundtables, recap)

During the Event: Be Present, Be Useful, Be Memorable

Events favour the proactive. Focus on contribution first, conversion second.

• Open strong.

  • Sit near the front, ask good questions, and share a relevant insight

  • Offer to connect two people with a shared need

• Practise “curated curiosity.”

  • Ask: “What’s your priority this quarter?” “What would make this event a win for you?”

  • Listen for problems you can solve or signpost

• Capture context, not just contacts.

  • Note who introduced you, topic discussed, promised next step

  • Tag your notes by theme (partnership, client, media, supplier)

• Build micro-visibility.

  • Share one thoughtful post per break: a takeaway, a speaker quote, a shout-out

  • Tag the organiser, speakers, and new contacts

• Protect your energy.

  • Schedule short breaks to reflect and prioritise

  • Quality beats quantity — five rich conversations trump fifty shallow ones

After the Event: Turn Momentum into Measurable ROI

Most value is won after the room empties.

• Follow up within 48 hours.

  • Reference the conversation context

  • Share the promised resource

  • Suggest a specific next step and offer two time options

• Create and distribute content.

  • Write a recap with three takeaways and one action

  • Turn notes into micro-posts for the next two weeks

  • Record a short video summarising what you learned

• Systemise the lead flow.

  • Add contacts to your CRM with tags and next actions

  • Create a “post-event cadence”: Day 2 follow-up, Day 7 resource, Day 21 check-in

• Track outcomes, not effort.

  • Meetings booked, proposals sent, deals closed

  • Partnerships initiated, podcasts booked, speaking invites

  • Website visits and email sign-ups from event content

A Simple Framework: The 3–3–3 Rule

To avoid overwhelm and guarantee progress, set this intention:

• 3 Conversations: Three meaningful chats with your ideal profile

• 3 Commitments: Three agreed next steps with deadlines

• 3 Pieces of Content: Three useful shares (post, video, newsletter paragraph)

If you deliver the 3–3–3, you’ll reliably create value — regardless of event size or price.

Calculating Event ROI (Without Guesswork)

Move past vague impressions with a practical approach:

• Direct ROI (Commercial):

  • Revenue from deals attributed to the event

  • Lifetime value (LTV) of clients acquired

  • Partnership deals with projected value

• Indirect ROI (Brand & Pipeline):

  • Speaking and media opportunities confirmed

  • Referrals initiated and partner intros received

  • Email list growth, website traffic spikes, social engagement

• Cost of Attendance (Total):

  • Ticket price + travel + time cost (your day rate)

  • Prep and follow-up hours

• Time-to-Value:

  • How quickly the first result landed (e.g., booked call within 48 hours)

When you track both direct and indirect ROI, you’ll start to see why some “low-cost” rooms are gold mines and some “premium” ones underperform — it’s about fit and follow-through.

Common Myths to Drop

• “If it’s pricey, it must be good.” Price signals positioning, not guaranteed outcomes.

• “I’ll see what happens.” Intentionality beats passivity every time.

• “Networking is selling.” The best connectors serve first, then sell.

• “I didn’t meet any clients.” Partners, referrers, and media can be worth more than a single sale.

Make Every Event Count: A 10-Point Checklist

• Clear objective and two secondary goals

• Target attendee list and pre-event messages sent

• Value hook and proof point rehearsed

• CTA, booking link, and resource ready

• Questions prepared for speakers and panels

• Notes captured with context and next steps

• 48-hour follow-up emails scheduled

• Three pieces of content published within a week

• Outcomes logged in CRM and reviewed after 30 days

• Decision: repeat, refine, or replace this event next time

Conclusion: Value Is a Verb

The true value of an event doesn’t reside in the ticket line. It lives in your preparation, participation, and persistence. When you show up with purpose, contribute generously, and follow through decisively, events stop being “expenses” and start becoming multipliers — of ideas, influence, and income.

SEO Keywords

event ROI, business networking, women in business networking, event strategy, event follow-up, networking tips, event value, professional development, business growth, relationship marketing

Hashtags

#EventROI #Networking #WomenInBusiness #BusinessGrowth #EventStrategy #ProfessionalDevelopment #RelationshipMarketing #SmallBusiness #EntrepreneurLife #ConferenceTips