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According to the Marketing to Women Conference, 85% of buying decisions are made by women. That means that appealing to women to purchase your product or service is a very important aspect of marketing online. With more than 94% of these women having access to the internet, it becomes clear that you need to appeal to women if you want them to buy what you have to offer. In fact, some people believe that even if you want the man to buy what you have to offer, you should appeal to their wives and mothers first as they influence their men.
Women make up the majority of the online market with over 20% of them shopping online at least once per day. Most women are using mobile devices to access information that helps them make purchasing decisions. With over 70% of new businesses being started by women, and many of those being online businesses, it’s important for your business to understand the market.
Women are technologically advanced, spending more time online than men, and using more types of devices to access the internet than men. They tend to buy using whatever device they are using at the time. They buy at their PC, from their mobile devices, as well as in person using their devices to research beforehand, and ask their friends and family for recommendations.
To appeal to women, don’t misunderstand their intelligence, their autonomy, or their knowledge of social responsibility and the world outside of men. Research your audience. If your main criteria for your audience is women, you still have a subset of women that you need to learn about and know.
Jackie Groundsell is known as the queen of women's business networking lunches - the connector. She supports thousands of small business owners through her events and lunches.