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Rebecca Davies

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Rebecca Davies
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I’ve always loved clothes (well, since about 1977) and the way they have the power to make you feel fabulous. Having a wardrobe that reflects who you are, that makes sense for your lifestyle, suits your personality and your colouring and flatters your bodyshape has a MASSIVE impact on your happiness levels. I believe we should all feel happy every morning when we stand in front of our wardrobe, and have more fun getting dressed! I HAVEN'T ALWAYS BEEN A PERSONAL STYLIST, BUT IT WAS MY DREAM FOR A LONG TIME. I actually never thought I'd have the confidence to become a personal stylist even though people said I should do it - and that lack of self belief held me back and kept me in my job in advertising. I can't complain because it took me to Bermuda and there were some fun parties. But it was never my calling. It was only after becoming a Mum that things changed - after the baby fog lifted, rediscovering my style really lit me up. It became my personal mission to learn the science behind style and (between naps) I devoured all the information I could find as a way of taking steps towards my ultimate goal. I took mini courses, I read a LOT of style books, I experimented and I evolved, I got a job in a small boutique and learnt even more. I was so happy when I completed my styling and colour course with the Academy of Professional Image. The best thing I've learnt about style is that personality is EVERYTHING. Style doesn’t come from shopping in the fanciest boutiques or sticking rigidly to all the rules. It comes from within. But sometimes you need a helping hand, to get to the bottom of how this translates to your personal style. And now I genuinely have to pinch myself because I'm so lucky to be able to share my knowledge to help women not only look fabulous, but to see themselves in a more positive light and start their days with a smile.
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