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How to save time when you’re marketing your business
When it comes to marketing your business one of the biggest problems for a lot of people is finding the time to do it.
There was a reason why you set up your own business and you want to spend as much time as you can doing that stuff – not having to market. But your marketing doesn’t have to be a time drain. Look out for my three time saving tips – you’ll be well on your way to freeing up your time so you can do more of what you love.
3 – Save time by automating your marketing
So I’ve already spoken about ways in which you can save yourself time by planning and taking advantage of time management training. But how can you actually save time with your marketing?
There are a bunch of very cost effective tools out there that can help you save time by automating a lot, if not all, of your marketing. If you are promoting yourself using social networks you can use tools like Buffer or Hootsuite to schedule your social posts well in advance.
Similarly with your email newsletter, if you don’t have the time to sit down and write individual newsletters why not plan yourself an autoresponder series? You can find out how to do that easily with Constant Contact here. It will allow you to reach just as many people on your list, but once you’ve done the work you can set it and forget it.
Marketing your business need not be hard or time consuming. Just remember that there are plenty of people out there to give you a hand. I’d love to hear what your biggest marketing challenge is. Let me know in the comments.
Jackie Groundsell is known as the queen of women's business networking lunches - the connector. She supports thousands of small business owners through her events and lunch-time meetings