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Have you ever wondered about salutations? That is how you are addressed in letters, emails…
It shows to me that “someone” really hasn’t thought out the Fields for the respective database. It doesn’t take a lot of effort to add in 2 extra Fields. If you don’t know about “Fields” in a database, think “column headings”.
So for example – don’t forget, column headings – Field1 could be “Title”, Field2 “1st Name”, Field3 “last Name”, Field4 “email address”. In the above example “Dear Jackie Groundsell” Field2 and Field3 have been combined into one Field which include 1st and last names.
Breaking down the Fields in the way described gives the flexibility of the salutation being Dear Mrs [Title] Groundsell [last Name], or Dear Jackie [1st Name] – Dear Jackie Groundsell is just plain WRONG!
See how easy it is to get the right salutation? Hope this helps. Give me a shout if you need more.
Jackie Groundsell is known as the queen of women's business networking lunches - the connector. She supports thousands of small business owners through her events and lunch-time meetings