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Have you ever wondered about salutations?
Have you ever wondered about salutations? That is how you are addressed in letters, emails…
How do you feel when you receive a letter addressed to you as “Dear Jackie Groundsell” as in Dear [1st name last name]. It really, really, really, really, really bugs me!
It shows to me that “someone” really hasn’t thought out the Fields for the respective database. It doesn’t take a lot of effort to add in 2 extra Fields. If you don’t know about “Fields” in a database, think “column headings”.
So for example – don’t forget, column headings – Field1 could be “Title”, Field2 “1st Name”, Field3 “last Name”, Field4 “email address”. In the above example “Dear Jackie Groundsell” Field2 and Field3 have been combined into one Field which include 1st and last names.
Breaking down the Fields in the way described gives the flexibility of the salutation being Dear Mrs [Title] Groundsell [last Name], or Dear Jackie [1st Name] – Dear Jackie Groundsell is just plain WRONG!
See how easy it is to get the right salutation? Hope this helps. Give me a shout if you need more.
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About the Author Jackie Groundsell
Jackie Groundsell -The Connector, owner of 1230 The Women’s Company (TWC) is also known as the queen of women's business networking meetings and events. As a businesswoman herself for the past 25 + years, she’s been there, done that and got the T-shirt! She’s an approachable recognised business Expert, Mentor, IT Trainer and has e supported thousands of small business owners through her events and lunch-time meetings Jackie is also a weekly Radio presenter, reaching and supporting even further into the business world. ... and would love to hear from you.