Blog | 1230 TWC - Part 3

theDigital

Q1. Your name and what you do?
I’m Shaheen Schleifer, owner of theDigital which I’ve run since 2014.

Q2 Why did you start a business and your biggest business challenge when you started?
I started my business to take control of my future and help people. The hardest thing to deal with was the ‘advice’ of people who had never run a business. Although well-meaning, it was not helpful.

Q3 Who do you help / serve in your business?
We help small businesses, start-ups and sole traders who need online digital services (websites, social media content) but have a limited cash-flow. We train all our clients so that they can update their website and social content. They benefit from the development and enhancement of staff skills, and reduce future costs for updates.

Q4 How did you know they were the people you’re meant to help?
As a website designer for previous clients, I noticed how small businesses struggled to pay for essential items such as websites. I also noticed the frustration with continuous payments for updates. I decided to help by changing the business model for website design.

Q5 What do you think of business networking?
There is no business without networking. It provides a relaxed environment in which people can discuss the problems they are having with their business. Sometimes I can help, sometimes I can recommend other people who can help. I love being part of this skill connection.

Q6 What do you think of women-only business networking?
It’s essential to business. They are many experiences women share and we can help each other through these problem, or in general business.

Q7 Who is your female in business idol / role model / business celebrity
Jane Fonda. She has successfully created and led many different types of business, and has shown entrepreneurship at many different ages of her life. She is not afraid of succeeding or failing in public, and she talks about her success and failures candidly. She defines the ‘always be learning’ mantra and she never gives up.

Q8 Your Favourite book by a female author (business or pleasure)
Either Jane Fonda’s autobiography or Donna Tartt’s The Goldfinch

Q9 What’s your favourite restaurant for a business networking lunch?
Heddon Street Kitchen

Q10 Tell us your best business “win” so we can celebrate your success with you. And finally, please add anything you think is relevant to your business story here, our audience is business women.
I’ve currently helping an existing client to expand her business. This client has been in business a long time; she was looking to spend less time serving clients at her business place and more time sharing her knowledge, but she was having concerns about the effect on her income.
We decided to use her love of sharing knowledge to build an extra income, which in time could become her main income. We are doing this by creating a library of online content which can be monetized. We are currently developing videos and a course to publish online and which will feature a professional body of which she is a member.

networking, pitch, elevator, businessnetworking, businesswomen

Death to the Elevator Pitch – Networking

with thanks to Charlotte Wibberley for tongue in cheek suggested title.

“Do I really have to stand up and give a 1 minute talk?” Let’s come back to that question, and answer.

Over the years, I’ve written many articles/blogs about the benefits of networking – not bad for someone who was dragged screaming and shouting to her first business women’s networking event, eh?!

One great opportunity at networking events is that most offer you the chance to stand up and speak to a supportive – please notice that word “supportive” – audience. None better is a female audience. Women are natural networkers and connectors. I enjoy nothing better than attending the various 1230 TWC group meetings and being able to learn and connect across them all.

Don’t only attend those events that don’t provide this opportunity just because they don’t provide the opportunity to stand up and speak!

1230 TWC wasn’t started with great intent. It started as a need for me to make contacts to grow my IT Training company. I was a virgin networker, observing others making those so vital connections. Build trusting business relationships – please note that word too - “relationships”. Awesome to see. But sooo awful to see was the SELLING!

The other thing we do well but sometimes ignore is to collaborate. Don’t look for milestones of hindrance, especially, don’t be concerned with “competitors” in “your” market place. There’s always something to learn and scope to explore opportunities to work together.

I digress!

sales

Some time ago I asked on Facebook what the word “pitch” implied/meant to the (business) readers. An emphatic “SALES/SELLING” came back, which they hated with a vengeance! So not only do we have – “I can’t possibly stand up and talk” but we also have SELLING!!! in our faces.
Are they part and parcel of the same issue?

According to Wikipedia:

An elevator pitch, elevator speech or elevator statement is a short sales pitch – there it is, “sales”.

Sales, selling – these are big turn-offs for many who might consider attending networking events. They don’t want to be sold to, neither do they want to sell.

Let’s be realistic. We’re in business to sell our products, our services. Networking allows us the opportunity to do this in a less “in yer face” way and much more.

So to answer the question “Do I really have to stand up and give a 1 minute talk?” No, you don’t. But why waste this chance to let everyone there know why they should come to you as opposed to your next-door neighbour. Again realistically, you’re unlikely to be able to talk to everyone individually, but they can then come to you and your expertise!

alarm clock hearts

11 points to remember about your 1 minute talk:

1) Planning is key

2) That includes practicing in the bathroom – yes, say it out LOUD.

a. Get used to the sound of your voice, and time yourself accordingly.

b. Remember 1 minute for example, is the maximum amount of time. If you can get your message over in less – congratulations! A definite no, no is to take liberties and overrun your maximum time.

3) You are in a supportive environment - everyone willing you to succeed

4) Demonstrate your expertise in your subject

5) Use humour, props – something that makes you memorable

6) It’s NOT ABOUT YOU – it’s about how you can help your listeners

7) You are in a supportive environment - everyone willing you to succeed
No, this isn’t a typo, just a reminder of a very important fact.

8) The more you do it, the easier it becomes.

9) One size doesn’t fit all. That is, vary each talk.

10) It’s not about what you DO, it’s about what you OFFER.

11) Be yourself! People buy people – and breathe!

1 Minute talk guide



Everyone who attends 1230 TWC meetings is given a copy of this card as an aide memoire. Inside is the 1230 TWC 1 Minute Guide, the text in grey is suggestions for varying detail as appropriate, with space to make notes from the meeting.

Networking is NOT about selling, it’s about building RELATIONSHIPS.

So please…. No more “elevator pitches”.
Stop it, NOW!
Just be yourself and speak!

business networking blackheath lunch

Blackheath & Greenwich Business Networking

Business Networking Lunches in Blackheath & Greenwich 

Lunch and business networking with like-minded female entrepreneurs

Our Blackheath & Greenwich Business Women's Networking Lunch meeting takes place at the chic, modern Aqua Restaurant offering Mediterranean flavours. So good, you won't believe it's business as well!!!

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Venue directions

Aqua Restaurant, 3-5 Montpelier Vale,  Blackheath, London, SE3 0TA

At this 1230 TWC Business Women's Networking Lunch you can expect great conversation, a speaker or a mini-workshop  on an aspect of business, and a great lunch.

Meets on the 3rd Thursday each month
@ 12.30 pm

Your Hosts

Claudette Webb
&
Elizabeth Smith

Can't make this month's meeting? Book in for the next one here!

Bromley Business Networking Lunch

Business Networking Lunches in Bromley 

Business Networking With Like-Minded Women Entrepreneurs

Our Bromley Business Women's Networking Lunch meets on the 3rd Wednesday of each month.
Enjoying charcoal-grilled Greek, Italian and Mediterranean dishes served in a chic modern restaurant, that is Aqua.  You'll be delighted to know that this is business too!

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Venue directions
Aqua Restaurant,
4-6, Market Parade,  East Street, Bromley   BR1 1QN

At the 1230 TWC Business Women's Networking Lunch you can expect great conversation, a speaker on an aspect of business, and a great lunch.

Meeting on the 3rd Wednesday of each month

Your Host

Caterina

Can't make this month's lunch? Book in for the next one here!

Croydon, Business, women

Croydon Business Networking Lunches

Business Lunches For Women in Croydon

Business Networking With Like-Minded Women Entrepreneurs

Our Croydon Business Women's Networking Lunch meeting at Ponte Nuovo. With our own exclusive room this  ensures your networking lunch is a special treat - so good, you won't believe it's business as well!!!

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Venue directions

Ponte Nuovo
86-88 High Street
Croydon CR0 1NA

A speaker sharing their expertise, a delightful lunch and networking with your business peers, what's not to love?

1230 TWC Croydon meets on the 1st Tuesday of each month
@ 12.30 pm

Your Hostesses

Angela Haynes-Ranger
1230 TWC Croydon Host

Can't make this month's lunch? Book in for the next one here!

City of London Business networking

Women's Business Networking Lunches in the City of London

Business Networking With Like-Minded Women Entrepreneurs - Just Like You!
1230 TWC City of London Lots of networking, delicious lunch and business to be done!

It was fabulous before, so we can guarantee it's more than fabulous now!
Our own exclusive room at Devonshire Terrace ensures our networking lunch is a special treat - so good, you won't believe it's business as well!!!

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Venue directions
Devonshire Terrace
9 Devonshire Square, London, EC2M 4WY

At the 1230 TWC Business Women's Networking lunch meeting you can expect great conversations, a speaker on an aspect of business,
and a great lunch.
Meeting @ 12.30 pm on the 3rd Tuesday of each month.

Your Host

Like to know more about being a
1230 TWC?  We'd love to chat, just get in touch..

Can't make this month's lunch? Book in for the next one here!

Thanet Lunch-time Business Networking

Business Lunch-time Networking in Thanet

Business Networking With Like-Minded Business Women - Just Like You!

Our Thanet Business Women's Networking Lunch meets at The Powell Restaurant . This venue ensures our networking lunch is packed with flavour. Come and join us, you won't believe it's business as well!!!

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Venue directions

The Powell Restaurant
11 The Square, Birchington on Sea
Kent CT7 9AF
convenient car parking in the adjoining Church Car Park.

At the 1230 TWC Business Women's Networking Lunch in Thanet, you can expect great conversations, a mini-workshop or speaker on an aspect of business, and a great lunch.

Thanet meets on the 2nd Thursday of each month
@ 12.30 pm

Your Host

Kat Webb

“David Bowie’s music has had a huge influence on my life since I became a massive fan in my teens. It has always amazed me that Bowie, Ronson, Woody and Trevor all lived in my home town at the same time as me, when I was a child. The 5 albums Bowie released while living here (‘David Bowie’ – later renamed ‘Space Oddity’, ‘The Man who sold the World’, ‘Hunky Dory’, ‘The Rise and Fall of Ziggy Stardust and the Spiders from Mars’ and ‘Aladdin Sane’) by coincidence happen to be my favourite LPs of his.

I'm delighted to be able to support local businesswomen with the fabulous 1230 TWC.

Can't make this month's meeting? Book in for the next one here!

Mayfair Business Networking Lunches

Business Networking Lunches, in Mayfair, for Businesswomen

Want to network with like-minded business women, working for success? This is for you - all welcome

Our Mayfair Business Women's Networking meeting at the gorgeously querky and amazingly Tarrdis-like Jak's of Mayfair...
It's so good, you won't believe it's business as well!!!

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Venue directions

Jak's Mayfair

43 South Molton Street

London W1K 5RS
1 min walk from Bond Street Tube Station

At the 1230 TWC Business Women's Networking Lunch-time meetings you can expect great conversation, a speaker or workshop on an aspect of business, oh, and a great lunch.

Meeting on the 4th Thursday of each month
@ 12.30 pm

Your Host

1230 TWC MD
Jackie Groundsell

Jackie Groundsell

Can't make this month's lunch? Book in for the next one here!

1230 TWC Mastermind

1230 TWC Mastermind

Working With Like-Minded Women Entrepreneurs - Just Like You!
27 March

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Venue directions

The Anthologist
58 Gresham Street, London, EC2V 7BB

You know the value of networking. As an established woman in business you need MUCH MORE than that.

You want and need a group of women on a similar journey to you
A space where you can receive and give feedback
A room where you grow and
where the Chatham House Rule applies

That's what the
1230 TWC Mastermind is about.

 Our 1230 TWC Mastermind will:

  • Allow you to share what’s really going on in your business in a safe environment.
  • Pinpoint areas you want to improve.
  • Gain insight from other members.
  • Give you specific actions to focus each month.
  • Hold you accountable and focused during each month.
  • As a result grow revenue and reach your goals faster.

 What you get:

  • Advanced level business training
  • Structured format
  • Peer to peer support
  • Creative ideas and fresh perspectives
  • Motivation from experienced business owners
  • Honesty and constructive criticism
  • A buffet style brunch

Accountability and focus will get you further faster saving you time and money

This is 
Collaboration | Challenging | Mentoring | Expertise |Brainstorming | Learning | Strengthening | Accountability |Growth | Support & Training
for 9 Special Established Women Entrepreneurs


Interested?
The London Chapter next meeting is 
27 March - 10.00 am - 1.00 pm with brunch

networking, business, women

Your Host

networking, business, women

Meet your Facilitator
Julia Bernard-Thompson

Beach Hut BBQ

1230 TWC Beach Hut BBQ

Business Networking With Fun, Sand & Sun

Come along for our Summer fun
Everyone welcome - connections to be made here too!

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Venue directions

Beach Hut 9
The Riviera, Sandgate, Folkestone
CT20 3AB

Come along and join us at our Summer special all welcome
Beach Hut BBQ, Sandgate

Nicky Tolson
our BBQ Host

Bring whatever you would like to eat

Maybe cossie & towel too

Why not visit the harbour and purchase your own fresh fish/lobster or bring your own meat/vegetables to BBQ

(Separate BBQ for vegetarian options)

Salads provided, as is Chef!

Plates/cups no problem – you might like to bring your own cutlery!

Just £5 1230 TWC Members, Visitors £10

All welcome – family, friends…

Approach Coastal Park (large flags flying) from Sandgate, Car Park is immediately on entering the Park – pay at meter (toilets in Car Park). Walk down the steps (on the right of the pic) at Car Park entrance and turn left at the bottom to the Hut

along the Promenade – about 50 yds

If inclement weather we will retire to a nearby friendly hostelry.