It’s not what you know, it’s who you know is the old adage, and it’s not wrong. Networking has always been the best way to find a job, get recommendations, and increase the buzz about any business. Networking has been going on long before the advent of computers and social networking sites.
After-hours business functions, lunches, school runs and more have always been the traditional ways in which business women get together to be social and get to know each other. It’s a great way to build relationships outside of the business but in a way that nurtures their business.
Through business networking you can increase your business opportunities in many ways, and in this post I’ll share 8 ways with you.
A referral is considered a “hot” lead. This is someone who has already likely been sold on your business products and or services. All you have to do is provide the referral with the information they want, follow up, and close the deal.
Trust is one of the foundations of business. People are more likely to want to do business with someone they trust. Networking events give others an opportunity to see you outside of your element and in a new way. Seeing you as a human being will build the trust, as you work toward building relationships that last regardless of what they can do for you.
A well-honed networker has higher word-of-mouth buzz than others because they have demonstrated, through their actions, that they are a resource to others. It doesn’t matter what you sell; if you are vocal about your business, but also helpful and provide advice freely, you’ll be the first person people think about when they need to offer someone a referral.
When you are happier, it shows when you present your opportunity to others. If you are not happy and don’t understand why you are doing something, it shows too. By practicing presenting your ideas and business to others at networking events, online and off, you will gain confidence in your abilities and it will shine through.
When you are more knowledgeable about your market, you will create more opportunities for yourself and your business. Networking with peers is great for referrals and comrades, but networking with your audience also provides an education in your market that you cannot get any other way, if you’re listening.
The more you network with others, the better you’ll get at communicating with others. The better you are at communicating, the more people will like and trust you. The more people like and trust you, the busier your business will be.
Just the act of going to a networking event pushes you out of your comfort zone and makes you study your business, your audience, and understand what type of education you need to succeed. It gets you outside of your bubble in a way that nothing else can.
When you network with honest people, especially your peers, you can try out ideas before putting them into practice. You can see what their reaction is before you waste too much time and money. These valuable insights will increase the profitability of your business!
Business Networking is one of the best ways to increase opportunities for you and your business. Fancy joining us at a business networking meeting for women?
Jackie Groundsell is known as the queen of women's business networking lunches. She supports thousands of small business owners through her events and lunches. Ask her how you can get more business through 1230 TWC Women.
Business Networking City of London